If you are a business owner, how do you view your website?
Is it an important, even vital, part of your business or is it an after-thought... perhaps even a necessary annoyance? In many ways your perception of your website will greatly influence it's results.
For example, if you start your project with the idea that your website is something you have to have (because everyone else does) but of no real practical value, how are you going to treat that website? You are going to treat is as something of no practical value. That means no time or budget to keep it up-to-date, to promote it, or to make it have any practical value to yourself or your audience. You've just created your very own self-fulfilling prophecy. You already decided it wasn't going to be a success, how could it ever become more than what you thought it was?
Successful websites have enthusiastic and active support from within the company.
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