The majority of my clients tend to be small to medium sized businesses. In these types of organizations the internal personnel assigned to the website project may have little to no previous experience with a business website.
This can present a number of challenges.
For the internal personnel it can be difficult to accurately assess which service provider will best meet their needs and provide a good value.
For the web designer it can be difficult to accurately estimate costs or meet expectations when the client isn't sure what they want.
Educated purchasing & marketing decisions require at least some measure of understanding. I always prefer an educated customer. In fact I would say that is the best possible client.
Whether you currently have a website or are considering one in the future, the subsequent articles in this series will help address some issues that a small business should consider.
Don't just have a website. Know your website. Put your website to work.
Technorati Tags: small business, your website, web design
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