What brand are the pearls to the right?
Does it even matter?
When shopping for diamonds, pearls or gems - it is the quality of the item, not the brand, that determines it's value.
What about your "brand"? Do you focus on providing diamond level value to your customers?
A recent post (branding - the even more dismal science) over at advertising practitioner, had the following interesting tidbit regarding branding:
They're turning from the people who create perceptions of value to the people who create actual value - the designers, technologists, innovators.I don't know whether that is a large scale trend or not, but I think it is an important change in focus.
Branding and marketing certainly play important roles in modern business. Nevertheless, perceptions of value will not provide a lasting foundation for your business unless those perceptions are well supported by real value.
|