I remember as a kid my mom giving us our daily vitamins. I don't remember if they actually tasted that bad, or if it was just a first grader's way to assert some independence, but I tried very hard to avoid actually ingesting those vitamins.
If there was just a moment when her attention shifted elsewhere, I could win. The vitamins could be concealed, later to be safely disposed of in the soil of house plants or flushed down the toilet.
But under my mom's watchful eye I would soon tire and just bite the bullet, or in this case bite the head off of my Mr. Flintstone vitamin.
Sometimes being in the sight of others can help us to do the right thing even when we don't want to.
The web offers us the ability to make much more of our business transparent to the public. In doing so we put ourselves and our business in the open sight of anyone with an Internet connection in the world.
For example, for the last two days I have been working on meeting a project deadline. During those days I had a few different ideas for blog posts. How did transparency influence my actions?
For all I know my client may subscribe or visit my blog. How might they have reacted if I told them that I was working hard to get everything done on schedule, but they see I have time to write on my blogs? How would you have reacted?
In this case the transparency helped keep me on task. In the end I was able to get the project done on schedule, and the blog posts are still in my head to be written another day.
The web offers many ways to increase the transparency of your business. Wisely selecting appropriate ways to do so can not only help to better educate your audience about your brand, but can even be a helpful reminder to use your time in harmony with your customer's best interests.
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